Hi, I'm Jasmine 👋🏽, I'm a cross-craft UX leader versed in product and brand. I'm a life-long student and mentor.
I have expertise across '0 to 1' product design, UX research, content strategy, optimization, localization, site launches, and branding for both internal and consumer-facing products. I'm passionate about solving problems, building great teams, and creating quality user experiences.My body of work highlights my experiences across a variety of project types. To respect the policy of my employer, please use my resume or the chat page to contact me for the password to all projects dated 2019 or above.
2023
Shopify Work (In Progress)

2021
UXR strategy & process

2021
UX component system audits

2021
Building brand voice with workshops

2019
Conversational design with chatbots
2020
Rebranding & user personas

2020
Product & digital checkout flows

2020
Transactional emails

2019
User education, style guides & audits

2019
Mobile app design
2018
Information architecture

2015
Web design & copywriting
2014
Knowledge management